Research Into Goodwin's theory- Miss Georgiou

Firstly, I will be analysing Andrew Goodwin's theory within this part of my research in which he has 7 elements in his opinion of what makes a good and successful music video. Considering his theory is essential when analysing music videos as he states these elements are what dictates how engaged the audience are and what type of relationship can be built. To help me within my research, I will be using the video Wiz Khalifa ft Charlie Puth "See you again" as this contains examples that could inspire me within my own music video.

Music Video demonstrates genre characteristics; Pop/Rap
The genre of this music video is pop and rap combined as Charlie Puth is the pop vocalist and Wiz Khalifa is the rap vocalist. Within the pop area, a lot go genre characteristics are included such as Charlie Puth playing the piano on top of a mountain overlooking LA. This is a genre characteristic as pop genres tend to be set in a isolated location and setting as it creates a better focus for the audience as all their attention is on the artist so that its easier for them to build a better relationship. Furthermore, the artist is dressed quite fashionable which is a genre characteristic as they intend to make a good impression on their audience to create themselves as a character.  The artist appears to be in a jacket and jeans which are both stylish. This impacts the audience and helps them to engage as the audience will be more knowledgable about the artist as they know their artists representation and also are now aware that the artist take pride in how they dress to appeal to the audience. Furthermore, the lyrics in pop genre tend to be related to love and relationships and in this music video the lyrics are about loving someone who has passed away and stating that one day they will be reunited again mentioning that the bonded love will never die with the person. " It's been a long day without you my friend, and I'll tell you all about it when I see you again". This shows that the artist has been suffering a long time and causing a lot of mental pain due to this loss. The word "long" states that the pain is ever lasting and causing sadness. This impacts the audience as they engage more and audiences tend to be more sympathetic for a dead person as it brings more memories and emotions with the song. The lyrics are clearly written with love so the audience engage themselves in understanding the artist point of view by mesmerising the dead character.



In terms of Rap, the artist that is producing the rap is Wiz Khalifa. Within the rap area, the video consist of a lot of rap genre characteristics such as expensive and luxurious settings. This can be easily identified by the iconography of flashy, sports cars being included within the background. Rapper's tend to include more expensive iconography to show they have a rich lifestyle as they believe the audience will find this more attractive and entertaining and become more engaged within the music video which results in better relationships being built with the artist. They tend to use more sporty cars as these types of cars are seen to be owned by higher classes who have more money to spend. Furthermore, another characteristic is the use of casual clothes and nothing to characterized. This costume genre characteristic can be evidently seen as the artist is wearing jeans with a denim waistcoat with a white t-shirt underneath along with a beanie hat. At another point in the video he can be seen wearing jeans with a black top and white leather jacket. Both these outfits represent him and modern rappers as not wanting to be judge just by their appearance and what they way. I find this is a subversive characteristic as rappers tend to wear big gold jewellery with baggy clothing to show their luxurious lifestyle however here the outfits tend to look more classy and subtle. Casual clothings help to build relationships and effects with the audience as it creates a concept of not judging a piece of music just by what the artist wears. Music should be about listening and not watching. It also makes the music more relatable as the artist fans won't necessarily be wearing expensive clothing and will also be wearing subtle, low key clothing. Another characteristic within this genre is the use of passionate facial expressions. This can be seen during Wiz's rapping about someone death. Rappers such as Wiz tend to use this within their videos as it expresses their feelings and emotions more. Furthermore, most raps tend to be real life scenario or be about something that happened with their lives so the lyrics are more personal therefore releases more passionate expressions as it engages the audience to be invited to experience the feelings and emotions that the rapper is going through.

There is a relationship between lyrics and visuals;
I have identified a relationship between the lyrics and visuals during the rapping of Wiz Khalifa; "when brotherhood comes first". Here there is a relationship as the lyrics are portraying how important family is whilst displaying two characters from the film who see each other as brothers. The fact that the lyrics are stating that brotherhood comes first shows that they are each other number one priority and nothing comes before this. It also shows how important they are to each other and how much they affect one another life. Wiz continues to allude to the friendship between Paul Walker and Vin Diesel but also the Fast&Furious characters Dominic Toretto and Brian O'Connor- they became family on and off screen. Their bond held strong until they reached the 'figurative' finish line. The two characters from the film, Dominic Toretto and Brian O'Connor grow fonder and closer in each film. Throughout all of the 7 films they have seen each other as brothers and always had their moral to be 'I haven't got friends, I got family'. Their relationship with each other is a close bond. This impacts the audience as it creates a more sympathetic relationship as the rapping gives a perspective from Dominic's view (left) on how much actor Paul Walker (right) has impacted him stating that the most important thing has been taken away from him. It also brings the audience to try to imagine what it would feel like losing a family member and try to understand the pain that is being created. It also makes the audience feel loved as it's loving to know how much respect and love was there for Paul by Vin Diesel.

There is a relationship between the music and visuals:

In the music video, a relationship between the music and visuals can be identified at the end as the 2 cars are departing in different directions and the music is becoming more upbeat as the cars grow more and more further apart. I find that there is a relationship here as the pace of the car is fairly fast which is identical to beat of the music as they are corresponding at the same time. This impacts the audience as this part of the music video includes a concept of the two characters being separated and beginning there lives away from each other therefore it is important that the audience understand this concept so the sudden upbeat music will immediately capture the audience's attention and help them to engage the most at this particular part and build relationships with both these characters. As the audience becoming more focused, it will help them to understand what the intention of this section of the music video is.

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work:

Within the video, a lot of close up's of the artist are used. I find that this creates more popularity for the song and also creates more recognition towards the artist as it helps to promote their songs more as audience are more likely to remember them featuring within a music video if there are close ups of the artist being shown. This engages the audience more as fans who have a strong attachment with their favourite artist are more likely to be intrigued and entertained if several close ups of the artist are being shown and also results in a better, closer relationship being created between the audience and the artist. This impacts the audience as it enables them to build a more closely bonded relationship with the artist as it can enable them to see the emotions and feelings that the artist is expressing closer.

There is particular reference to voyeristic treatment of the female body

The use of this theory shows that the female is giving a flirtatious smile towards the male. Furthermore, the use of the smile and starstruck eyes shows that the male she is looking at, she obviously has a huge passion for him and that he is a big part of her life. This engages the audience as they are very intrigued and interested to know the story behind the relationship. Furthermore, particularly girls are more interested in love than boys so this attracts a wider audience as more girls will be obsessed with this story as they want to know the full details. The passionate smile alongside with the glare in the eyes show the love between the two.

There is often intertexual reference:

Within this music video, the majority of the music video is being overlapped with different sections from the films of 'Fast and Furious'. Due to the fact the music being initially created to play alongside the tribute of the dead actor at the end of the last Fast and Furious, the music video consist with a lot of sections from the different Fast and Furious parts however mainly includes more parts featuring Paul Walker and less time focusing on the other characters in order to pay their respects. Furthermore, this music video is an alternate tribute for the actor therefore includes his best parts from all the different films in the series. This effects the audience and helps them to engage more as it builds a general sympathetic relationship between the audience and particularly Paul Walker as the music video is memorising his success in the films and how much the character he played affected the film and how important he was. It also can bring happiness to the audience as it makes them happy to know how much his character's basically stole the film role and turned it into such a huge success.


Whether the video is primarily performance based, narrative based or concept based:
I believe that the video is mainly concept based. I find that this music video has been created in order to pay respects to one of the main characters in which the actor who played sadly passed away. I find that it was a created way to pay respects to his loss and also as Fast and Furious was his main role in the filming industry, too include all his best particular parts within the movie in order to at least give him some satisfaction and to know that he died a success. Elements such as his role being shown on multiple occasions help to back up this theory of a concept being used. The audience can relate to this as it makes them feel more sympathetic however still proud of what he accomplished before he went. It disheartens the audience as any death can be hard to deal with however this death affects the entire series of the Fast and Furious as Paul Walker was such a big contribution.

From analysing Goodwins theory, it can help assist me with the planning of my own video as I will have a clear structure of what to include in order to make my video successful. Furthermore, I am now knowledgeable of the different genre characteristics and how they can effects and help to engage the audience more and what type of relationship it can create. Furthermore, by creating a relationship between the visuals and music/ visuals and lyrics it can help to engage the audience more as they want to know more details of what is going on. I also learned, that creating a motif through the different artist work help to determine the image that the audience create for them. I want to use techniques such as relationships between the lyrics and visuals as I find that creates a strong relationship between the music and the audience as it makes them more engaged. I also want to use the generic convention of subtle clothing as that would make it more relatable to the audience and build a better relationship with the artist.